For over 35 years the Green Industry Show & Conference has been connecting buyers with suppliers. It is recognized as one of Canada's premier events for landscape, nursery, garden centre, greenhouse, turf and tree industry professionals.
Until recently, the opportunity to have a celebrity attend an event, attach themselves to a name-brand or endorse a certain product or idea was untouchable. The thought of paying a person to promote a product was seen as something only Fortune 500 companies could afford. Social media has changed all that with brands and businesses utilizing celebrity influencers to connect directly with their demographics and increase sales and profits.