The Hawaii Lodging, Hospitality & Foodservice Expo is in it's 19th year and is the largest annual trade event in the State of Hawaii. It provides access to products, services and equipment for Hawaii's hotels and restaurants and related needs for hospitals, schools, the military, shopping centers, clubs, supermarkets, commercial property management, architects, interior designers and the fast food industry.
Until recently, the opportunity to have a celebrity attend an event, attach themselves to a name-brand or endorse a certain product or idea was untouchable. The thought of paying a person to promote a product was seen as something only Fortune 500 companies could afford. Social media has changed all that with brands and businesses utilizing celebrity influencers to connect directly with their demographics and increase sales and profits.