Submitted by f@nt@il on Thu, 03/17/2011 - 16:38
HBA Global is the leading source in the beauty and wellness space for product development initiatives. HBA is the only B2B event that provides the top personal care/beauty manufacturers with the entire spectrum of new ingredients, solutions, supplier resources as well as world-class education to help bring their new product and innovation concepts to market. The annual HBA Global Expo & Conference will take place June 28-30, 2011 at the Jacob K. Javits Convention Center in New York. Year-round HBA also hosts educational webinars, a robust online suppliers directory, awards programs, and will be launching a virtual trade show in September. HBA is also active at association-sponsored events and has growing networking communities on LinkedIn, Twitter, and Facebook.
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Until recently, the opportunity to have a celebrity attend an event, attach themselves to a name-brand or endorse a certain product or idea was untouchable. The thought of paying a person to promote a product was seen as something only Fortune 500 companies could afford. Social media has changed all that with brands and businesses utilizing celebrity influencers to connect directly with their demographics and increase sales and profits.