Submitted by f@nt@il on Wed, 05/02/2012 - 06:25
HBA Global Expo & Conference is celebrating 20 years of creativity, innovation & beyond. HBA Global, www.hbaexpo.com, is the most important product development source–from concept to market–for the cosmetics, personal care, skin care, fragrance and wellness industries and features a comprehensive educational program and exhibits floor with attendees coming from the top prestige, mass and emerging beauty and personal care brands worldwide.
DataSite Event date
-

Partner Voices

Until recently, the opportunity to have a celebrity attend an event, attach themselves to a name-brand or endorse a certain product or idea was untouchable. The thought of paying a person to promote a product was seen as something only Fortune 500 companies could afford. Social media has changed all that with brands and businesses utilizing celebrity influencers to connect directly with their demographics and increase sales and profits.