Submitted by f@nt@il on Wed, 04/10/2013 - 05:55
The Hearth, Patio & Barbecue Expo is North America's largest indoor-outdoor living showcase. Every year, more than 350 leading hearth, patio and barbecue manufacturers and suppliers exhibit and demonstrate their latest home heating solutions; grills, grilling accessories and fully-equipped outdoor kitchens; casual patio furniture and outdoor accents; water and landscape features; all-weather entertainment products and more. The show attracts more than 5,000 specialty and mass market retailers, and professionals interested in getting a first look at the indoor-outdoor living innovations that consumers will be asking for in the seasons ahead.
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Until recently, the opportunity to have a celebrity attend an event, attach themselves to a name-brand or endorse a certain product or idea was untouchable. The thought of paying a person to promote a product was seen as something only Fortune 500 companies could afford. Social media has changed all that with brands and businesses utilizing celebrity influencers to connect directly with their demographics and increase sales and profits.