The Duty Free Show of the Americas is an annual tradeshow that brings together IAADFS supplier members with buyers from duty free stores to meet, network and conduct business. The show attracts as many as 1,000 buyers from duty free stores worldwide to view the most prestigious brands represented by almost 200 exhibitors at the show. The IAADFS show offers an attractive exhibit hall and an active social program with valuable networking opportunities that bring attendees face to face with new business prospects. Whether it's a social function or a sports day activity, a planned evening reception or a chance encounter on the tradeshow floor, the Duty Free Show of the Americas provides vital interaction between buyers and suppliers to facilitate successful business relationships. In 2012, IAADFS celebrated the 44th anniversary of the Duty Free Show of the Americas.
Until recently, the opportunity to have a celebrity attend an event, attach themselves to a name-brand or endorse a certain product or idea was untouchable. The thought of paying a person to promote a product was seen as something only Fortune 500 companies could afford. Social media has changed all that with brands and businesses utilizing celebrity influencers to connect directly with their demographics and increase sales and profits.