IAAPA Attractions Expo is the largest conference and trade show in the world for the attractions industry. Participants buy and sell the latest products and services for the attractions market, access more than 100 education sessions led by the industry's leading experts, build a valuable network of industry professionals, and take part in behind-the-scenes tours and events at world-class facilities. Owners, executives, managers, and young professionals from nearly 6,500 attractions including theme and amusement parks, waterparks, family entertainment centers, zoos, aquariums, museums, science centers, resorts, and casinos participate in the show. More than 1,100 exhibitors showcase innovative products and services for the attractions industry including theme park rides, show and event production services, food and beverage products and services, consultancy services, design services, ticketing systems and services, information technology systems, and more than 90 additional product categories. More than 100 education sessions and unique daily networking opportunities.
Until recently, the opportunity to have a celebrity attend an event, attach themselves to a name-brand or endorse a certain product or idea was untouchable. The thought of paying a person to promote a product was seen as something only Fortune 500 companies could afford. Social media has changed all that with brands and businesses utilizing celebrity influencers to connect directly with their demographics and increase sales and profits.