The IAAPA Attractions Expo is the primary industry event for owners and operators of amusement parks, zoos, aquariums, water parks, attractions, family entertainment centers, museums, science centers, historical sites, casinos and resorts to interact with manufacturers and suppliers, and see the latest products, services and technologies. IAAPA Attractions Expo provides education and networking to help the industry's professionals ensure safe operations and grow their businesses.
Until recently, the opportunity to have a celebrity attend an event, attach themselves to a name-brand or endorse a certain product or idea was untouchable. The thought of paying a person to promote a product was seen as something only Fortune 500 companies could afford. Social media has changed all that with brands and businesses utilizing celebrity influencers to connect directly with their demographics and increase sales and profits.