The New York event is a unique conference and exhibition dedicated to the retail real estate industry. It bring together retail and real estate leaders to explore the most innovative projects, discover new properties, forge partnerships, close deals and stay on top of trends and innovation in the industry.
Until recently, the opportunity to have a celebrity attend an event, attach themselves to a name-brand or endorse a certain product or idea was untouchable. The thought of paying a person to promote a product was seen as something only Fortune 500 companies could afford. Social media has changed all that with brands and businesses utilizing celebrity influencers to connect directly with their demographics and increase sales and profits.