IDEAg Amarillo is the largest ag event on the southern plains attracting attendees from 10 states and Mexico. The event is equally divided between Farmers and Ranchers and features education, sessions and political gatherings
Until recently, the opportunity to have a celebrity attend an event, attach themselves to a name-brand or endorse a certain product or idea was untouchable. The thought of paying a person to promote a product was seen as something only Fortune 500 companies could afford. Social media has changed all that with brands and businesses utilizing celebrity influencers to connect directly with their demographics and increase sales and profits.