IDEAg Farmfest is one on the largest outdoor ag events in the United States. It attracts farmers and agribusiness professionals from every Minnesota county and from Iowa, Nebraska, North and South Dakota to see over 1 million square feet of equipment, education and demos. Over 7000 attendees attend education sessions annually.
Until recently, the opportunity to have a celebrity attend an event, attach themselves to a name-brand or endorse a certain product or idea was untouchable. The thought of paying a person to promote a product was seen as something only Fortune 500 companies could afford. Social media has changed all that with brands and businesses utilizing celebrity influencers to connect directly with their demographics and increase sales and profits.