The IFT Food Expo is the industry's largest collection of ingredients, equipment, processing, and packaging suppliers under one roof. It's the only place where the latest global food trends--and the products designed to meet them--are on display. The IFT Food Expo is the single most important event for professionals involved in food science and technology. That's why two out of every three Food Expo attendees are repeat attendees. They know from personal experience that it's THE best place to see the newest products, trends, tools, and techniquesﾅand meet face-to-face with the companies that provide them.
Until recently, the opportunity to have a celebrity attend an event, attach themselves to a name-brand or endorse a certain product or idea was untouchable. The thought of paying a person to promote a product was seen as something only Fortune 500 companies could afford. Social media has changed all that with brands and businesses utilizing celebrity influencers to connect directly with their demographics and increase sales and profits.