Submitted by f@nt@il on Fri, 08/23/2013 - 10:50
IncentiveWorks is Canada's largest event for professionals who plan, organize or influence meetings and events. The two-day show is specifically tailored for meeting planners to connect with suppliers, engage the industry and learn how to plan better events.
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Partner Voices

Until recently, the opportunity to have a celebrity attend an event, attach themselves to a name-brand or endorse a certain product or idea was untouchable. The thought of paying a person to promote a product was seen as something only Fortune 500 companies could afford. Social media has changed all that with brands and businesses utilizing celebrity influencers to connect directly with their demographics and increase sales and profits.