Global Gaming Expo to Debut “Integrated Resort Experience at G2E”
June 18, 2015
Global Gaming Expo 2015, for the casino gaming industry, is broadening its scope by launching the “Integrated Resort Experience at G2E,” presenting innovative non-gaming technology, products and services as guests would experience them in a gaming-resort setting.
This new effort will deliver a complete “end-to-end” solution to help casinos attract more guests, encourage them to stay and play longer, and increase revenue per visitor, according to show organizers.
Led by the American Gaming Association and Global Gaming Expo, the Integrated Resort Experience will be collocated with G2E, which takes place Sept. 28 – Oct. 1 at the Sands Expo and Convention Center in Las Vegas.
“G2E is a place where business gets done, and in 2015, we have made many improvements designed to enable our industry to grow their business using the G2E platform,” said Ed Several, senior vice president of G2E.
He added, “The G2E showfloor will be where technologies, products and services are displayed, and the Integrated Resort Experience will be where these elements are incorporated into an actual resort setting. The core G2E gaming floor also will be enhanced with new networking areas, show schedules to enable more on-floor interaction and improved navigation.”
The annual event showcases the latest developments in gaming technology and features keynote addresses by high-profile leaders from within and outside of the gaming industry.
“Gaming is one component of a diverse entertainment offering in destinations across the globe, and we’re excited to enhance G2E in a way that reflects the full integrated resort experience,” said Ron Rosenbaum, COO of the AGA.
He added, “Our goal is to make G2E better every year, and we’re confident this broadened scope will provide greater value to the tens of thousands of gaming professionals who will travel to Las Vegas from around the globe this fall.”
The inaugural Integrated Resort Experience will embody a full spectrum of leading-edge technologies, products and services offering a complete solution for casino operators interested in corporate meeting business, longer hotel stays, greater profitability and loyalty through management systems, increased food and beverage spending, longer engagement and enhanced guest satisfaction.
With a unique circular showfloor and working center bar, the experience will be highlighted by interactive demonstrations and innovative seminars for non-gaming amenities.
Experts in hotel and Stay Well® products, food and beverage, entertainment, meetings and gaming will present concepts for enticing more guests to visit and stay longer, which will generate more revenue.
The Integrated Resort Experience will be divided into six sections:
· DWELL: Sleeping Room Concepts– Attendees will gain insight on future trends and innovations for sleeping rooms, from design and operations to amenities.
· INDULGE: Food & Beverage– As one of the most profitable categories within gaming resorts, food & beverage will be a focus and feature dining and drinking with unique restaurant, bar, sports and entertainment concepts. Chef competitions and mixology demonstrations also will bring a unique energy to the showfloor.
· CAPTIVATE: Entertainment– Entertainment is a constantly evolving experience. Attendees to the Integrated Resort Experience will learn about next-generation products and technologies for theaters, concert halls, event centers, lounge performances, day and nightclub concepts, and more.
· CONNECT: Meetings– Meetings & Conventions have proved to be a substantial benefit to the casino business model. The Integrated Resort Experience will present smart, ergonomic and connected meeting rooms with the latest A/V, furnishings, floors, lighting, walls and services to ensure casino meeting spaces are at the forefront of technology, now and in the future.
· ZEN: Stay Well & Spa– Casinos provide a high-volume business for spas, and spas offer an opportunity for casinos to expand clientele. Attendees will enjoy educational seminars on the business of spas, including how to create the greatest ROI; as well as a one-day certification process for executives to become licensed spa managers. They also can explore mind-and-body health through on-property fitness offerings, innovative treatments in body therapy and sample products with mini facials and hand massages.
· PLAY: Gaming– The core G2E showfloor will present the greatest depth of games, and the Integrated Resort Experience will be the place to see them incorporated into casino settings to drive more and longer play. Attendees also will interface with next-generation casino management systems, which can monitor non-gaming spend in additional to gaming activity.
Partner Voices
One of the most iconic names on the Las Vegas Strip just got an upgrade. Mandalay Bay has everything that your business needs from a refreshed convention space designed to inspire productivity and creativity, to an impressive selection of world-class restaurants and amenities. If you're looking for a venue that's both inviting and innovative, you have to be here.
New Wave Experiences
Mandalay Bay continues to invest in a new wave of enhancements both in the convention space and within the resort as a whole. New restaurant openings including Orla by Michael Mina, drawing inspiration from the award-winning chef’s childhood in Egypt and with flavors and décor inspired by the spices found in markets common to coastal Mediterranean towns, as well as Caramá by Wolfgang Puck, bringing the essence of Italy and spirit of Wolfgang into one concept, are recent additions. The Four Seasons Hotel Las Vegas also experienced a recent remodel of all 424 rooms. Swingers, a high-end, adults-only golf and entertainment concept will debut in Fall 2024.
Enhanced Technology
Creating a truly effective conference venue requires careful thought into what a business needs: the right technology, capacity, and inspiration to bring ideas to the next level. As part of the resort’s refresh, Mandalay Bay implemented state-of-the-art technology upgrades, installing cutting-edge Cat6A Ethernet cabling throughout the convention center. This advancement doubles the frequency of data transmission, enabling lightning-fast speeds up to 9400% faster. The convention center now boasts 11 dynamic digital walls, spanning up to 24' x 13', strategically positioned for brand placements, sponsorships and targeted event messaging. Additionally, attendees can benefit from 20 double-sided 55" mobile flexible display units, facilitating effortless navigation to meeting rooms and events. RFID locks were installed on all meeting room doors, and over 200 motion detection cameras have been placed throughout the space.
Refreshing New Design & Fine Art
The newly remodeled convention space provides a bright and vibrant atmosphere that complements Mandalay Bay's tropical-inspired brand. Featuring white-washed walls and ceilings adorned with bold floral patterns in cerulean and coral tones, the space is complemented by warm walnut accent walls. In addition to the redesign of all pre-function spaces, meeting rooms and ballrooms, Mandalay Bay's 1 million square feet of exhibit space has undergone a rejuvenation, including new paint, covered pillars and relocated strobe lights.
Sustainable Spectacles
Mandalay Bay is committed to Focused on What Matters and creating more responsible meetings. Refillable water stations all available around the resort, cutting unnecessary plastic usage from single-use bottles.
The Mandalay Bay campus’ recent upgrades represent a bold step forward in redefining the Las Vegas experience. With a focus on innovation, sustainability, and unparalleled service, Mandalay Bay sets a new standard for excellence in business hospitality. Whether you're seeking cutting-edge conference facilities, world-class dining options, or simply a luxurious retreat, an unparalleled meeting experience awaits.
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