InfoComm International is the world's largest professional audiovisual information communications systems conference and exposition. InfoComm serves over 900 exhibitors and more than 33,000 attendees from all 50 U.S. states and more than 90 countries. The show features audio, video, display, networking, control systems, digital signage, lighting and staging, conferencing and telepresence, production and intelligent buildings systems technologies and services for commercial applications. Attendees include commercial service providers and institutional technology manager buyers.
Until recently, the opportunity to have a celebrity attend an event, attach themselves to a name-brand or endorse a certain product or idea was untouchable. The thought of paying a person to promote a product was seen as something only Fortune 500 companies could afford. Social media has changed all that with brands and businesses utilizing celebrity influencers to connect directly with their demographics and increase sales and profits.