Submitted by f@nt@il on Thu, 03/17/2011 - 16:37
The International Hotel/Motel & Restaurant Show (R) is the premier trade event for the hospitality industry. Each year, over 35000 attendees and 1,500 exhibitors meet for three days of concentrated and intense business.
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Partner Voices

Until recently, the opportunity to have a celebrity attend an event, attach themselves to a name-brand or endorse a certain product or idea was untouchable. The thought of paying a person to promote a product was seen as something only Fortune 500 companies could afford. Social media has changed all that with brands and businesses utilizing celebrity influencers to connect directly with their demographics and increase sales and profits.