Submitted by f@nt@il on Thu, 03/17/2011 - 16:38
International Pizza Expo, The Show of Shows in the pizza industry, is the most comprehensive and dominant event in the industry. with nearly 1,000 booths and 10,000 pizza professionals in attendance.
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Until recently, the opportunity to have a celebrity attend an event, attach themselves to a name-brand or endorse a certain product or idea was untouchable. The thought of paying a person to promote a product was seen as something only Fortune 500 companies could afford. Social media has changed all that with brands and businesses utilizing celebrity influencers to connect directly with their demographics and increase sales and profits.