International Vision Expo East is the pre-eminent fashion and medical eyecare event where eyecare professionals in the Americas gather to experience the energy and international style unique to NY. The expansive show floor and comprehensive education provide the best opportunity to discover the latest trends in eyewear and advances in eyecare technology and business practices. All disciplines in the ophthalmic community enjoy a welcoming and valuable networking experience which delivers professional growth and business success.
Until recently, the opportunity to have a celebrity attend an event, attach themselves to a name-brand or endorse a certain product or idea was untouchable. The thought of paying a person to promote a product was seen as something only Fortune 500 companies could afford. Social media has changed all that with brands and businesses utilizing celebrity influencers to connect directly with their demographics and increase sales and profits.