Las Vegas provides a high energy backdrop for International Vision Expo & Conference West, the world's most inclusive ophthalmic conference and expo. The unbiased education covers the full spectrum of medical, diagnostic, lab and practice management skills to support better patient care and streamline profitable operations. The exhibit hall and The Suites are extraordinary showcases for eyecare and eyewear professionals to shop the latest technology and discover international fashion from well-known to emerging brands.
Until recently, the opportunity to have a celebrity attend an event, attach themselves to a name-brand or endorse a certain product or idea was untouchable. The thought of paying a person to promote a product was seen as something only Fortune 500 companies could afford. Social media has changed all that with brands and businesses utilizing celebrity influencers to connect directly with their demographics and increase sales and profits.