Submitted by f@nt@il on Wed, 03/26/2014 - 07:48

Introduced in 1981, Interwire is the largest and longest-running wire and cable marketplace in the Americas. It is an international trade event that includes exhibiting companies, speakers, and attendees from more than 50 countries around the world. The show crosses dozens of vertical industries including automotive, construction, aerospace, transportation, and communications, among others.

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Partner Voices

Until recently, the opportunity to have a celebrity attend an event, attach themselves to a name-brand or endorse a certain product or idea was untouchable. The thought of paying a person to promote a product was seen as something only Fortune 500 companies could afford. Social media has changed all that with brands and businesses utilizing celebrity influencers to connect directly with their demographics and increase sales and profits.