Submitted by f@nt@il on Wed, 03/26/2014 - 07:46
IPPE is the world's largest annual display of technology, equipment, supplies, and services used in the production and processing of eggs, meat, and poultry and those involved in feed manufacturing. All segments of the industry are represented: feed milling, hatchery, live production, processing, further processing, marketing, and all support activities. International Poultry Expo, International Feed Expo, and AMI International Meat Expo integrated their tradeshows in 2013, under the International Production & Processing Expo.
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Until recently, the opportunity to have a celebrity attend an event, attach themselves to a name-brand or endorse a certain product or idea was untouchable. The thought of paying a person to promote a product was seen as something only Fortune 500 companies could afford. Social media has changed all that with brands and businesses utilizing celebrity influencers to connect directly with their demographics and increase sales and profits.