The International Production & Processing Expo is an integration of three association shows: International Poultry Expo ( US Poultry & Egg Assn), International Feed Expo (American Feed Industry Assn) and the International Meat Expo (North American Meat Institute). IPPE features suppliers to the meat and poultry industries from farm through processing, packaging and marketing to point of sale. The show is truly international with attendees coming from over 100 countries.
Until recently, the opportunity to have a celebrity attend an event, attach themselves to a name-brand or endorse a certain product or idea was untouchable. The thought of paying a person to promote a product was seen as something only Fortune 500 companies could afford. Social media has changed all that with brands and businesses utilizing celebrity influencers to connect directly with their demographics and increase sales and profits.