This annual show alternates between Las Vegas, NV and Orlando, FL. The exhibitor base is comprised of manufacturers and suppliers of signs and visual communications equipment. Attendees comprise sign company owners, producers, designers, architects and end-users.
Until recently, the opportunity to have a celebrity attend an event, attach themselves to a name-brand or endorse a certain product or idea was untouchable. The thought of paying a person to promote a product was seen as something only Fortune 500 companies could afford. Social media has changed all that with brands and businesses utilizing celebrity influencers to connect directly with their demographics and increase sales and profits.