Submitted by f@nt@il on Wed, 03/26/2014 - 07:48
The Imprinted Sportswear Shows (ISS) are considered the go-to event for the latest in apparel decoration products and techniques. ISS shows are the industry's leading events, allowing attendees to explore the opportunities available in textile screen printing, embroidery and digital decorating. ISS hosts five shows annually throughout the United States. ISS also is known for its comprehensive conference program, which offers an array of workshop and seminar topics to help the industry's entrepreneurs grow their decorated apparel businesses.
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Until recently, the opportunity to have a celebrity attend an event, attach themselves to a name-brand or endorse a certain product or idea was untouchable. The thought of paying a person to promote a product was seen as something only Fortune 500 companies could afford. Social media has changed all that with brands and businesses utilizing celebrity influencers to connect directly with their demographics and increase sales and profits.