Since 1977, the International Wireless Communications Expo (IWCE) has been the authoritative annual event for communications technology professionals in the working world. IWCE features over 350 exhibitors showcasing the latest products and trends in the industry. Over 7,000 technology buyers attend from a diverse group of industry professionals including government/military; public safety (law enforcement, fire service, emergency medical & 911); utility; transportation and business enterprise.
Until recently, the opportunity to have a celebrity attend an event, attach themselves to a name-brand or endorse a certain product or idea was untouchable. The thought of paying a person to promote a product was seen as something only Fortune 500 companies could afford. Social media has changed all that with brands and businesses utilizing celebrity influencers to connect directly with their demographics and increase sales and profits.