Launched in 1989, Labelexpo Americas celebrated its 25th anniversary with 2014's edition. Aimed at label and package printers, brand owners, designers and industry suppliers, it is widely regarded as being the leading trade show to see new technology, source new suppliers and buy new machinery. Labelexpo Americas is supported by the label industry trade body - the TLMI - and all key printing and packaging magazines. Well known for its live demonstrations of heavy label printing presses, the exhibition also offers a comprehensive conference program and range of informative feature areas where the newest technologies and services are widely demonstrated and explained for visitors to see first-hand and close up.
Until recently, the opportunity to have a celebrity attend an event, attach themselves to a name-brand or endorse a certain product or idea was untouchable. The thought of paying a person to promote a product was seen as something only Fortune 500 companies could afford. Social media has changed all that with brands and businesses utilizing celebrity influencers to connect directly with their demographics and increase sales and profits.