An evolution of the annual LandWarNet Conference, the purpose of the TechNet Land Forces Series is to provide a forum for the Army and Marine Corps, as well as other land-based security forces, to discuss issues and share ideas for solutions. Each event will have a different regional and operational focus.
Until recently, the opportunity to have a celebrity attend an event, attach themselves to a name-brand or endorse a certain product or idea was untouchable. The thought of paying a person to promote a product was seen as something only Fortune 500 companies could afford. Social media has changed all that with brands and businesses utilizing celebrity influencers to connect directly with their demographics and increase sales and profits.