LIGHTFAIR® International (LFI®) is the world's largest annual architectural and commercial lighting trade show and conference. The 25th edition of LIGHTFAIR® International (LFI®) set new all-time attendance and trade show records for its five-day run in Las Vegas June 1-5. The LFI 2014 trade show floor covered a record 239,800 net square feet and spotlighted 576 exhibitors, including 107 first-time exhibiting companies and 103 manufacturers headquartered outside the U.S. Attendance broke all previous records with 26,059 professional attendees registered. The LFI 2014 attendee population included representatives from 74 countries. LFI's expanded trade show floor featured a product mix of more than 40 categories that included integrated design, alternative energy and solar power, OLEDs, healthcare, hospitality, digital signage and software.
Until recently, the opportunity to have a celebrity attend an event, attach themselves to a name-brand or endorse a certain product or idea was untouchable. The thought of paying a person to promote a product was seen as something only Fortune 500 companies could afford. Social media has changed all that with brands and businesses utilizing celebrity influencers to connect directly with their demographics and increase sales and profits.