Submitted by f@nt@il on Thu, 03/17/2011 - 16:37
WWD MAGIC represents the full fashion spectrum where womenswear is concerned. Its unique show within a show platform allows the world's retailers to survey and shop the entire marketplace with ease. Thousands of WWD MAGIC exhibitors represent womens sportswear, junior, contemporary, casual lifestyle, lingerie, swim, accessories and footwear categories and an unrivaled number of buyers across the globe turn out show after show to shop them!
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Partner Voices

Until recently, the opportunity to have a celebrity attend an event, attach themselves to a name-brand or endorse a certain product or idea was untouchable. The thought of paying a person to promote a product was seen as something only Fortune 500 companies could afford. Social media has changed all that with brands and businesses utilizing celebrity influencers to connect directly with their demographics and increase sales and profits.