The Mid-America Trucking Show (MATS) is the largest annual heavy-duty trucking industry event in the world. Held each year at the Kentucky Expo Center in Louisville, KY, the show attracts 70,000+ attendees and 1,000+ exhibitors from throughout the United States and abroad. As the industry's premier business venue, MATS offers attendees the best opportunity to efficiently research the latest products and services, gain insight into current topics in the industry, and network with attendees and exhibitors from around the world. For exhibiting companies, MATS offers an unparalleled forum to effectively introduce new offerings, increase brand awareness, promote products and connect with suppliers, customers, and prospects.
Until recently, the opportunity to have a celebrity attend an event, attach themselves to a name-brand or endorse a certain product or idea was untouchable. The thought of paying a person to promote a product was seen as something only Fortune 500 companies could afford. Social media has changed all that with brands and businesses utilizing celebrity influencers to connect directly with their demographics and increase sales and profits.