Pharmacy services are provided competently and efficiently every day, around the clock, in every part of the country by chain community drug stores. One reason our industry remains vibrant is the NACDS Pharmacy & Technology Conference -- long established as the chain drug industry's best pharmacy show. Maximize Your Productivity This is where the decision makers from more than 150 retail companies comprised of chain drug stores, supermarkets and mass merchants meet for cutting-edge educational programming and to view the products and services from more than 320 exhibitors. These chain drug decision-makers collectively represent over 60,000 retail outlets and $191 billion in annual sales for prescription drugs, OTC, and home health care. Exhibit Hall The conference gives these chain drug decision makers the opportunity to visit compelling exhibits from key market leaders representing: Pharmaceutical manufacturers and health care service providers Home health care and over-the-counter product suppliers Pharmacy business support services Technology vendors demonstrating state-of-the-art products and applications.
Until recently, the opportunity to have a celebrity attend an event, attach themselves to a name-brand or endorse a certain product or idea was untouchable. The thought of paying a person to promote a product was seen as something only Fortune 500 companies could afford. Social media has changed all that with brands and businesses utilizing celebrity influencers to connect directly with their demographics and increase sales and profits.