The top show for the convenience and fuel retailing industry, including merchandise, candy and snacks, technology, foodservice, facility operations, and petroleum equipment and services. Attendee Profile - Convenience retailers, wholesalers and jobbers.
Until recently, the opportunity to have a celebrity attend an event, attach themselves to a name-brand or endorse a certain product or idea was untouchable. The thought of paying a person to promote a product was seen as something only Fortune 500 companies could afford. Social media has changed all that with brands and businesses utilizing celebrity influencers to connect directly with their demographics and increase sales and profits.