This annual event is the business aviation industry's largest and most efficient annual gathering of buyers and sellers. It often is the only yearly opportunity to do direct, side by side comparisons of nearly every product and service available to company flight departments. It also is far and away the industry's leading venue for new product announcements and introductions.
Until recently, the opportunity to have a celebrity attend an event, attach themselves to a name-brand or endorse a certain product or idea was untouchable. The thought of paying a person to promote a product was seen as something only Fortune 500 companies could afford. Social media has changed all that with brands and businesses utilizing celebrity influencers to connect directly with their demographics and increase sales and profits.