The National Hardware Show in the Las Vegas Convention Center in Las Vegas, NV is the prime time and place for face-to-face sourcing, trading and learning for the $343 billion U.S. home improvement and DIY markets. Your source for products sold for the home, after the home is built and attracting a worldwide audience of more than 29,000 industry professionals.
Until recently, the opportunity to have a celebrity attend an event, attach themselves to a name-brand or endorse a certain product or idea was untouchable. The thought of paying a person to promote a product was seen as something only Fortune 500 companies could afford. Social media has changed all that with brands and businesses utilizing celebrity influencers to connect directly with their demographics and increase sales and profits.