The National Restaurant Association Restaurant, Hotel - Motel Show is the largest annual foodservice tradeshow in the world. Attendees include restaurant, foodservice, and hospitality operators; foodservice consultants/designers; equipment distributors; manufacturers' agents; food brokers; food distributors; beverage wholesalers; architects exporters/importers; hotel-motel operators; designers; financial services Exhibitors include product and industry categories defined as: food; foodservice; foodservice equipment; supplies and services; hospitality; hotel-motel; lodging and related sub-categories within each of these product/industry categories.
Until recently, the opportunity to have a celebrity attend an event, attach themselves to a name-brand or endorse a certain product or idea was untouchable. The thought of paying a person to promote a product was seen as something only Fortune 500 companies could afford. Social media has changed all that with brands and businesses utilizing celebrity influencers to connect directly with their demographics and increase sales and profits.