For nearly a century, the NRA Show has brought together the best and brightest in the restaurant, foodservice and hospitality industry for four days of discovery, sourcing, networking and entertainment. Produced by the National Restaurant Association, the NRA Show draws 58,000+ industry professionals from all 50 states and 100+ countries to Chicago each May?all seeking or showcasing the newest innovations and up-to-the-minute information about trends and issues. As the international foodservice marketplace, the NRA Show provides unparalleled opportunity for buyers and sellers to come together, conduct business and learn from one another, igniting the future of businesses, relationships and ideas.
Until recently, the opportunity to have a celebrity attend an event, attach themselves to a name-brand or endorse a certain product or idea was untouchable. The thought of paying a person to promote a product was seen as something only Fortune 500 companies could afford. Social media has changed all that with brands and businesses utilizing celebrity influencers to connect directly with their demographics and increase sales and profits.