The National Teaching Institutw & Critical Care Exposition is AACN's annual conference and exhibition. The conference offers more than 300 continuing educational sessions over six days for high acuity and critical care nurses, including advanced practice nurses, nurse managers, progressive care, transport and emergency department nurses who care for critically-ill patients.
Until recently, the opportunity to have a celebrity attend an event, attach themselves to a name-brand or endorse a certain product or idea was untouchable. The thought of paying a person to promote a product was seen as something only Fortune 500 companies could afford. Social media has changed all that with brands and businesses utilizing celebrity influencers to connect directly with their demographics and increase sales and profits.