The National Teaching Institute & Critical Care Exposition is the annual conference and exhibition for high acuity and critical care nurses. NTI is produced each May by the American Association of Critical-Care Nurses and attracts more than 6,000 skilled nurses each year. The Critical Care Exposition attracts 350-400 companies which display healthcare equipment, devices, supplies, technology and pharmaceuticals as well as educational tools and resources, nursing apparel and lifestyle products, market research activities, non-profit association and society services, government and public healthcare information plus nurse recruiting career opportunities in a large job fair section.
Until recently, the opportunity to have a celebrity attend an event, attach themselves to a name-brand or endorse a certain product or idea was untouchable. The thought of paying a person to promote a product was seen as something only Fortune 500 companies could afford. Social media has changed all that with brands and businesses utilizing celebrity influencers to connect directly with their demographics and increase sales and profits.