The largest natural, organic and healthy products trade show on the East Coast, Natural Products Expo East features thousands of the newest and best-selling products and branded ingredients from up to 1,300 companies. This show draws a growing international cliental by delivering the best in organic at All Things Organic-BioFach America and the Organic Summit, while also offering an extensive training program for retailers and acting as a platform for advocacy through a strategic partnership with Natural Products Association East. Natural Products Expo East has been ranked as one of the top 200 shows in the US.
Until recently, the opportunity to have a celebrity attend an event, attach themselves to a name-brand or endorse a certain product or idea was untouchable. The thought of paying a person to promote a product was seen as something only Fortune 500 companies could afford. Social media has changed all that with brands and businesses utilizing celebrity influencers to connect directly with their demographics and increase sales and profits.