Natural Products Expo East continues to be the leading trade show on the East Coast in the natural, organic and healthy products industry, attracting over 22,000 industry professionals and 1400 exhibits to the Baltimore Convention Center. Co-located with All Things Organic?Biofach America, NPA East, and the Harvest Festival, Natural Products Expo East showcases the entire value chain of healthy products from start to finish, identifying the bestsellers of today and the trends of tomorrow.
Until recently, the opportunity to have a celebrity attend an event, attach themselves to a name-brand or endorse a certain product or idea was untouchable. The thought of paying a person to promote a product was seen as something only Fortune 500 companies could afford. Social media has changed all that with brands and businesses utilizing celebrity influencers to connect directly with their demographics and increase sales and profits.