New England Grows will be held during new dates, beginning this year on December 2-4, 2015. An annual event in Boston, to be held the week after Thanksgiving, New England Grows in renowned for its world-class education offering and innovative trend spotting. Founded in 1993, for the professional horticulturalist, the educational conference and exposition gives participants unique access to targeted, industry-specific products, information, education and connections. Attendees are primarily made up of landscape professionals, wholesale nursery growers, garden center owners, landscape designers and architects, lawn care professionals, arborists, groundskeepers, suppliers, students, and educators.
Until recently, the opportunity to have a celebrity attend an event, attach themselves to a name-brand or endorse a certain product or idea was untouchable. The thought of paying a person to promote a product was seen as something only Fortune 500 companies could afford. Social media has changed all that with brands and businesses utilizing celebrity influencers to connect directly with their demographics and increase sales and profits.