Earlier this year, I wrote a surprisingly popular blog post called “44 Things A Booth Staffer Does.” Some readers were amazed at the wide range of skills and tasks booth staffers require, while other readers wanted to share with their naïve peers just how much staffers actually do.
That led me to think about the job of your biggest booth staffer. And I’m not talking about that body builder from sales, or the big cheese CEO. I’m talking about your trade show booth.
Trade show displays are multitasking marvels made of metal, wood, fabric and more. Just like your booth staffers, they’ve got a very long to-do list. Imagine what it takes to build one thing that has to do all 37 of these things well:
Your trade show booth must be a marketing powerhouse, a great host, a workplace, and a versatile team player. May you find the right booth for you.
What other important tasks do you feel your trade show booth must achieve? Let us know in the comments box below.