Deerfield, Ill.-based BNP Media bought the Green Bay, Wis.-based Converters Expo from owner Susan Stansbury, who started the annual event seven years ago.
The purchase includes Converting Influence, a digital newspaper that serves the industry.
"The acquisition of Converting Influence and Converters Expo, both headquartered in Green Bay, Wis., complements our industry segment involvement, including some 50 industry magazines and expertise in hosting 30+ annual trade shows,” said Randy Green, group publisher for BNP Media.
He added, “These two properties will give BNP a stronger presence into the converting world where many products and developments originate. In addition, we are pleased to retain its founder and director Susan Stansbury who will work with BNP to focus on the continued growth of converting, flexible packaging and allied groups participating in the Converters Expo."
The show is for converters and packagers of paper, film and nonwovens with buyers, specialists and suppliers.
"This is a win-win for our group and for BNP, with its strong national contacts and history of hosting events similar to our annual Converters Expo," Stansbury said.
She added, "We expect the transition to be seamless, along with a new boost by BNP to grow the Converters Expo in a faster, stronger way."
BNP Events Director Scott Wolters will be responsible for the integration of the new acquisition into the company’s portfolio.
"Converters Expo fits very nice strategically into our diversified packaging events group and with our strong industry partnerships, this event will quickly rise to an even higher level,” Wolters said.
He added, “The Expo and digital magazine will be managed by our Packaging Strategies group and aligns itself nicely with Flexible Packaging magazine and allows us to become an even stronger marketplace leader."
Converters Expo will be held March 13 at Lambeau Atrium in Green Bay.