CEIR Releases New Version of "How the Exhibit Dollar Is Spent" Report
August 6, 2012
Have you ever wondered as an exhibitor where the money goes? The Center for Exhibition Industry Research has released an updated version of its 2007 report “How the Exhibit Dollar Is Spent.”
Among the report's findings were that 99 percent of exhibitors find unique value delivered by business-to-business exhibitions, which is not provided by other marketing channels, as well as 36 percent of the exhibitors’ dollars, the biggest piece of the pie, are spent on exhibit space.
"The data in this report is a much needed resource for exhibiting companies to plan and budget the cost of their participation in events,” said CEIR President and CEO Doug Ducate.
He added, “It also provides a guide for organizers and service providers on the many different cost centers that comprise the overall cost of exhibiting."
The report takes a look at a breakdown of how exhibitors allocate spending by the following categories: exhibit space, exhibit design, show services, shipping, exhibit staff training, travel and entertainment, promotion, lead management and measurement and other expenses.
According to CEIR, $24 billion annually is spent on exhibiting, with the second biggest portion of those monies, 17 percent, being spent on show services, including material handling, installation and dismantling, electrical, furnishings, Internet, A/V, etc.
The third highest dollar spend, 14 percent, was on travel and entertainment, followed by exhibit design, 11 percent; shipping, 10 percent; promotion, 6 percent; lead management and measurement services, 4 percent; and exhibit staff training and ‘other’ both at 1 percent.
Other survey results included the following findings:
• Exhibitors assign top ranking to the value of face-to-face interactions at exhibitions.
• Exhibitors assign high value to exhibitions in helping them achieve their high priority marketing and sales objectives.
• Business-to-business exhibitions capture the largest share of marketing dollars among companies that exhibit.
Survey results are based on a study conducted by CEIR this summer, polling a sampling of exhibitors from The International Center for Exhibitor and Event Marketing, as well as Exhibtrac’s Top 250 exhibitions’ list. A total of 233 exhibitors participated.
The direct spend estimate of $24 billion annually on exhibiting was updated using CEIR’s Predict Model. In addition, data provided by the Exhibit Designers and Producers Association (EDPA) also was a source of information, according to CEIR.
Please click HERE to order a copy of the “How the Exhibit Dollar Is Spent” report.
Partner Voices
Overview:
The award-winning Orange County Convention Center (OCCC) goes the extra mile to make every day extraordinary by offering customer service excellence and industry-leading partnerships. From their dedicated in-house Rigging team to their robust Exhibitor Services, The Center of Hospitality brings your imagination to life by helping you host unforgettable meetings and events. With more than 2 million square feet of exhibit space, world-class services and a dream destination, we are committed to making even the most ambitious conventions a reality.
In October 2023, the Orange County Board of County Commissioners voted to approve allocating Tourist Development Tax funding for the $560 million Phase 5A completion of the OCCC. The Convention Way Grand Concourse project will include enhancements to the North-South Building, featuring an additional 60,000 square feet of meeting space, an 80,000- square-foot ballroom and new entry to the North-South Building along Convention Way.
“We are thrilled to begin work on completing our North-South Building which will allow us to meet the growing needs of our clients,” said OCCC Executive Director Mark Tester. “As an economic driver for the community, this project will provide the Center with connectivity and meeting space to host more events and continue to infuse the local economy with new money and expanding business opportunities.”
Amenities:
The Center of Hospitality goes above and beyond by offering world-class customer service and industry-leading partnerships. From the largest convention center Wi-Fi network to custom LAN/WAN design, the Center takes pride in enhancing exhibitor and customer experience.
The OCCC is the exclusive provider of electricity (24-hour power at no additional cost), aerial rigging and lighting, water, natural gas and propane, compressed air, and cable TV services. Convenience
The Center is at the epicenter of the destination, with an abundance of hotels, restaurants, and attractions within walking distance. Pedestrian bridges connect both buildings to more than 5,200 rooms and is within a 15-minute drive from the Orlando International Airport. The convenience of the location goes hand-in-hand with top notch service to help meet an event’s every need.
Gold Key Members
The OCCC’s Gold Key Members represent the best of the best when it comes to exceptional service and exclusive benefits for clients, exhibitors and guests. The Center’s Gold Key memberships with Universal Orlando Resort, SeaWorld Orlando and Walt Disney World greatly enhance meeting planner and attendee experiences offering world-renowned venues, immersive experiences and creative resources for their events.
OCCC Events:
This fiscal year, the OCCC is projected to host 168 events, 1.7 million attendees, and $2.9 billion in economic impact.
The Center’s top five events during their 2022-2023 fiscal year included:
AAU Jr. National Volleyball Championships 2023
200,000 Attendees
$257 Million in Economic Impact
MEGACON 2023
160,000 Attendees
$205 Million in Economic Impact
Open Championship Series 2023
69,500 Attendees
$89 Million in Economic Impact
Sunshine Classic 2023
42,000 Attendees
$54 Million in Economic Impact
Premiere Orlando 2023
42,000 Attendees
$108 Million in Economic Impact
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