Freeman Invests in Data-driven Event Personalization Company Feathr

July 17, 2017

Freeman has become a key investor data-driven event personalization company Feathr’s most recent round of funding.

Feathr’s proprietary technology allows organizers and marketers to leverage their data by combining sources like registration, CRM, social followers and website analytics to launch effective multi-channel campaigns across email, landing pages, online advertising, social media and chatbots.

“The Freeman Digital Ventures group is pleased to be an investor in Feathr as we believe Feathr’s offering can be beneficial to our clients allowing further personalization for events and brand experiences,” said Richard Maranville, chief digital officer at Freeman. “Feathr’s platform enhances our newly announced Digital Marketing Services, an offering that leverages the Freeman suite of digital services to provide customers with year-over-year event growth.”

This partnership is the latest by Freeman in its pursuit to continue to provide best-in-class tech-driven solutions to benefit its client, according to company officials.

With access to the Feathr platform, Freeman customers will have the opportunity to enrich their audience’s experience and appeal to members’ individual interests in new ways.

"Freeman has an unparalleled reputation for delivering brand experiences, and is now pushing the industry forward in the areas of digital, data and personalization," said Feathr Co-Founder and President Aidan Augustin about his company’s new partner. "We are excited to work with Freeman to build on our shared missions to develop and provide unique, personal and business-aligned experiences to event attendees, exhibitors and sponsors through new technology created to benefit Freeman customers worldwide."

The partnership and investment brings Feathr’s unique event personalization platform into the Freeman Digital Marketing Services offering as a complement to the Freeman web/app development, social media strategy, digital advertising, email marketing and data analytics.

Feathr has powered more than 750 events worldwide to create personalized event experiences for leading organizers including UBM, Emerald Expositions, CES, NAB, and many more.

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