Freeman Reups With AHA Show; Frost Miller Contracts With APCO World Congress

View all posts from this author

Dallas-based general service contractor Freeman recently was awarded a two-year contract to work on the American Heart Association Scientific Sessions. In addition, Freeman also scored a one-year contract as their official audio visual service provider for the show.

"We look forward to continuing our partnership with Freeman and working together to improve the experience of our exhibitors and attendees," said Leigh Ann Stockard, vice president of meetings for AHA.

APCO Annual Conference & Expo

She added, "We strive to provide an outstanding show experience and depend on Freeman to deliver logistical expertise, industry best practices and superior customer service."

Carrie Freeman Parsons, vice chairwoman of Freeman, said. "We are honored to be able to continue our long-standing partnership with the AHA. Our relationship and continued focus on innovative technology developments, strategic and creative products and services creates an unforgettable experience for their customers."

AHA's annual meeting will be held Nov. 14-17 at Chicago's McCormick Place.

Bethesda, Md.-based integrated marketing communications firm Frost Miller Group also recently gained a new client - APCO Global Alliance.

Frost Miller will promote the launch of APCO's new trade show - the APCO World Congress - in Dubai, United Arab Emirates.

APCO Global Alliance is made up of four public safety communications associations around the world. Frost Miller has worked with APCO International - the United States representative of the alliance - for the past two years, promoting its events in the U.S., including APCO's Annual Conference and Expo held at rotating sites each summer.

"We're extremely pleased to expand our relationship with APCO to promote this new event, and further develop our international marketing resume which started with our developing marketing and promotion strategies for a major tradeshow in Asia," said Kevin Miller, president of Frost Miller.

The launch of APCO World Congress will highlight the latest innovations and thinking in public safety communications and will take place June 6-8, 2011, at the InterContinental Dubai Festival City.

"Frost Miller's strategic insight and fresh marketing approaches will be key as we enter this new market," said Barbara Myers, director of membership, events and corporate outreach at APCO.

To reach audiences primarily outside of the U.S., Frost Miller will produce a bilingual digital and print marketing campaign, as well as a robust publicity campaign.
"Between exhibitors, sponsors and attendees, we have several different audiences to reach at various geographic locations, so we're doing a lot of research up front to ensure each aspect of this campaign is very targeted," Miller said.