Rachel Wimberly is president and editor-in-chief of Trade Show News Network. Follow her on Twitter - TSNN_Rachel.
Nielsen Expositions’ Medtrade 2012 still is two months out from opening its doors Oct. 16-18 at the Georgia World Congress Center, but it already has nearly sold out of all of its exhibit space.
Space sold quickly, with 90 percent of the floor booked just two months after its April show wrapped with the trend continuing through the summer months.
Medtrade Group Show Director Kevin Gaffney said he expects to sell all of the remaining space prior to the show’s start date.
“The strong early bookings show a cautious optimism among manufacturers who know that patient demand in the coming years will be robust,” he added.
Gaffney said, “The numbers are a firm indicator that manufacturers are ready and willing to work with HME providers who survive the carnage of competitive bidding. At the same time, they no doubt hope the market pricing program will ultimately win out.”
In order to stay competitive, several exhibitors said they think it’s necessary for them to be on the Medtrade showfloor, according to show organizers.
“We believe that Golden must be at Medtrade to support our industry and the dealers within it,” said Jason Davis, vice president of sales for Golden Technologies.
Steve Neese, president of Power Mobility, Drive Medical Design & Manufacturing, said he understands the financial pressures of the providers he serves.
Despite those pressures, Neese wants to meet customers in a face-to-face environment.
“When tough times come for an industry or an economy, you put more money into marketing,” Neese said. “That philosophy has served me well over the years.”
Jeffrey S. Baird, who serves on the Medtrade Educational Advisory Board, said. "Those who survive the tough times ahead can really help themselves by coming to Medtrade this year and taking advantage of the educational sessions.”
He added, “Now is not the time to hunker down and rely on what you did in the past. It's true that there is time and expense involved in making the trip to Atlanta, but the knowledge you acquire is invaluable."
- MedShow Monthly