San Francisco's Moscone Center Gets Expansion Go Ahead

February 13, 2013

Expansion plans for San Francisco’s Moscone Center received a major boost, with the San Francisco Board of Supervisors recently approving the creation of the Moscone Expansion District, which will provide the majority of funding for the expansion of the city’s convention center.

In a unanimous vote, the Board passed a resolution approving the establishment of the MED and three additional measures that will help finance the expansion through issuance of Certificates of Participation and allow the project to move forward in the environmental review process.

“San Francisco Travel is proud to be continuing and expanding our public/private partnership with our City partners to transform the Moscone Center into a state-of-the-art facility that will be even more competitive in attracting conventions to our city,” said Joe D’Alessandro, president and CEO of the San Francisco Travel Association.

The majority of the funding for the expansion project costs will be hotel assessments from the MED.

The remaining will come from a continuation of funding from the city’s General Fund, with project costs estimated to be $500 million.

The expansion of Moscone Center will add approximately 350,000 to 400,000 square feet to the convention center, including 80,000 or more square feet of contiguous exhibit, with a bid to attract larger conventions. The entire three-building complex currently is 1.2 million sq. ft.


“San Francisco has already lost meetings representing $2.057 billion in direct spending as a result of space limitations for meetings with dates between 2010 and 2019. The existing three-building configuration of Moscone Center is effectively filled to capacity,” D’Alessandro said.

He added, “Therefore, it is impossible to significantly grow the San Francisco convention market without providing additional meeting and exhibit space – especially contiguous exhibition space.”


Moscone Center currently hosts 1 million visitors each year and generates more than $1.6 billion in visitor spending.

The expansion is expected to bring several benefits to the city:

Create 3,424 long-term jobs (in addition to construction jobs).


Bring in $713 million in direct spending in the first seven years after expansion opens.


Contribute $320 million more in incremental hotel tax revenues to the General Fund over the life of the District.

The district will begin collecting revenues in July 0f 2013 and construction of the expansion is anticipated to begin November 2014 with completion anticipated in 2018.

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Overview: The award-winning Orange County Convention Center (OCCC) goes the extra mile to make every day extraordinary by offering customer service excellence and industry-leading partnerships. From their dedicated in-house Rigging team to their robust Exhibitor Services, The Center of Hospitality brings your imagination to life by helping you host unforgettable meetings and events. With more than 2 million square feet of exhibit space, world-class services and a dream destination, we are committed to making even the most ambitious conventions a reality. In October 2023, the Orange County Board of County Commissioners voted to approve allocating Tourist Development Tax funding for the $560 million Phase 5A completion of the OCCC. The Convention Way Grand Concourse project will include enhancements to the North-South Building, featuring an additional 60,000 square feet of meeting space, an 80,000- square-foot ballroom and new entry to the North-South Building along Convention Way. “We are thrilled to begin work on completing our North-South Building which will allow us to meet the growing needs of our clients,” said OCCC Executive Director Mark Tester. “As an economic driver for the community, this project will provide the Center with connectivity and meeting space to host more events and continue to infuse the local economy with new money and expanding business opportunities.” Amenities: The Center of Hospitality goes above and beyond by offering world-class customer service and industry-leading partnerships. From the largest convention center Wi-Fi network to custom LAN/WAN design, the Center takes pride in enhancing exhibitor and customer experience.  The OCCC is the exclusive provider of electricity (24-hour power at no additional cost), aerial rigging and lighting, water, natural gas and propane, compressed air, and cable TV services. Convenience The Center is at the epicenter of the destination, with an abundance of hotels, restaurants, and attractions within walking distance. Pedestrian bridges connect both buildings to more than 5,200 rooms and is within a 15-minute drive from the Orlando International Airport. The convenience of the location goes hand-in-hand with top notch service to help meet an event’s every need. Gold Key Members The OCCC’s Gold Key Members represent the best of the best when it comes to exceptional service and exclusive benefits for clients, exhibitors and guests. The Center’s Gold Key memberships with Universal Orlando Resort, SeaWorld Orlando and Walt Disney World greatly enhance meeting planner and attendee experiences offering world-renowned venues, immersive experiences and creative resources for their events. OCCC Events: This fiscal year, the OCCC is projected to host 168 events, 1.7 million attendees, and $2.9 billion in economic impact.  The Center’s top five events during their 2022-2023 fiscal year included:  AAU Jr. National Volleyball Championships 2023 200,000 Attendees $257 Million in Economic Impact MEGACON 2023 160,000 Attendees $205 Million in Economic Impact Open Championship Series 2023 69,500 Attendees $89 Million in Economic Impact Sunshine Classic 2023 42,000 Attendees $54 Million in Economic Impact Premiere Orlando 2023 42,000 Attendees $108 Million in Economic Impact