Turkey continues to be a hotbed for foreign trade show investment with two companies – Germany-based Messe Frankfurt and U.K.-based UBM Live – both expanding in the country.
Messe Frankfurt planted another flag for its Texworld brand, Texworld Istanbul, which is planned to take place in November 2014 for the first time at the Lütfi Kırdar International Convention & Exhibition Center in central Istanbul.
The following year, the show will enter the traditional cycle of fashion fabrics fairs and will take place twice a year in Istanbul.
”The launch of Texworld Istanbul marks a very exciting point in the development of Messe Frankfurt in Turkey,” said Detlef Braun, member of the Board of Management of Messe Frankfurt Exhibition GmbH.
He added, “In the last 10 years, our company has led the path for many Turkish textile professionals to a variety of international markets by offering high-quality fairs all across the globe. Now, we are bringing the international fashion fabrics manufacturing base to Turkey.”
Texworld Istanbul will target buyers and professional visitors from Turkey and from the surrounding region, according to company officials. This includes the Middle East and the Gulf States, Central Asia, Russia, Southeastern Europe and North Africa.
“Istanbul is a very convenient location to reach for all these countries, with several daily flight connections to all major business centers in those regions,” said Aleksandar Medjedovic, managing director of MesseFrankfurt Istanbul, the company's Turkish business unit.
Turkey currently is the 16th largest economy in the world, and last year, the textile industry accounted for 10.3 percent of the total export volume from the country.
UBM Live also expanded its presence in Turkey by extending its partnership with NTSR, one of Turkey’s largest events businesses, into a joint venture in which UBM will own a 75 percent stake.
The joint venture will operate NTSR’s six leading trade exhibitions: Europort, Intertraffic, Growtech, Istanbul Light, Boatshow and Boatshop. Combined, these events cover more than 43,000 square meters of exhibition space and host 1,100 exhibitors annually.
UBM already has launched and acquired several shows in partnership with NTSR’s Chairman Serkan Tiglioglu, including the CBME Turkey maternity show, IFSEC Istanbul security show, CPhI Istanbul pharmaceutical show and Food Ingredients Istanbul.
“Turkey is an exciting market for us, and we are delighted to be deepening our partnership with NTSR. We already organize four successful events in Turkey with Mr. Tiglioglu and his highly experienced team,” said Simon Foster, CEO of UBM Live.
He added, “We now add six more market-leading shows to the joint venture. We welcome our new colleagues to UBM and look forward to continue building the business together over the coming years.”
Tiglioglu will lead UBM Live’s activities in Turkey as executive chairman, continuing to develop the existing portfolio and pursue new launches and acquisitions in the region.
“We have worked with UBM Live for several years now and have found them to be innovative and receptive partners,” Tiglioglu said.
He added, “We see tremendous growth potential in the region and are pleased to be joining UBM Live to expand our presence further in the regional marketplace as well as bringing international visitors to Turkey.”