1105 Media Hires McKinnon as Vice President of Government Events
1105 Media hired Daniel McKinnon as vice president of government events, which includes the annual flagship government technology FOSE show, which is on tap April 3-5 at the Walter E. Washington (D.C.) Convention Center.
“We are delighted to welcome Daniel,” said Neal Vitale, president and CEO of 1105 Media. “After an outstanding career with Messe Frankfurt, he brings a wealth of knowledge and experience to our team.”
He added, “We look forward to his contributions as we expand our array of government-focused trade shows and conferences.”
McKinnon previously was executive vice president of Messe Frankfurt and on the board of directors.
He also was executive director of international development at AmericasMart Atlanta, involved in the development of the MEDTRADE show and its parent, SEMCO Productions, and he worked in the Office of Sen. Sam Nunn of Georgia.
“I am extremely excited and honored to join 1105 Media,” McKinnon said. “I am eager to work with the entire team in growing this already strong portfolio by applying the lessons and techniques that I have learned while producing successful events throughout my career.”
Until recently, the opportunity to have a celebrity attend an event, attach themselves to a name-brand or endorse a certain product or idea was untouchable. The thought of paying a person to promote a product was seen as something only Fortune 500 companies could afford. Social media has changed all that with brands and businesses utilizing celebrity influencers to connect directly with their demographics and increase sales and profits.